12/05/26
DEL MONTE® TEAMS UP WITH DISNEY AND PIXAR’S TOY STORY 5 FOR GLOBAL ON-PACK PROMOTION


Fresh Del Monte Produce Inc, a global leader in fresh and fresh-cut fruit and vegetables, is bringing cinematic magic to grocery stores worldwide with a major on-pack collaboration with Disney and Pixar’s Toy Story 5, from May to September 2026.
Timed to coincide with the film’s release on 19 June 2026, the campaign will see iconic characters including Woody, Buzz Lightyear and Jessie featured on-pack across millions of Del Monte® products worldwide. Spanning fresh, prepared and fresh cut ranges, the collaboration is designed to deliver standout shelf presence and drive shopper engagement at scale during the peak summer trading period.
In Europe, the on-pack promotion will be featured on a broad selection of SKUs, including Del Monte® Peach Slices and Fruit Cocktail in juice, and juice drinks such as Pineapple and Mango & Papaya. The activation also extends into the fresh category, with bananas and select pineapple lines carrying promotional stickers, as well as fresh cut products including fruit platters and ready-to-eat watermelon and pineapple packs. This multi-category approach ensures strong visibility across the fixture and maximises opportunities to engage shoppers at multiple points in store.
At the heart of the campaign is a global consumer competition with one grand prize available across all participating countries, alongside additional co-branded Del Monte and Disney prizes available to win via social media.
Shoppers who purchase participating products will have the chance to win an “Ultimate Action-Packed Family Adventure to San Francisco”, inspired by Disney and Pixar’s Toy Story 5. The prize includes a five-night stay in San Francisco, with a curated itinerary of immersive, play-inspired experiences, from exploring iconic landmarks such as the Golden Gate Bridge and travelling through the city in a toy-style car, to visiting a science and space centre and hands-on activities including toy making and a city-wide scavenger hunt.
The competition will be open to residents aged 18 and over across participating markets including the UK and Ireland, Italy, France, Spain, Finland, Sweden, Norway, Germany, Poland and Portugal, and will run from 1st May to 30th September 2026. More details on freshdelmontefun.com.
About Fresh Del Monte Produce Inc.
Fresh Del Monte Produce Inc. is a leading global producer, marketer, and distributor of high-quality fresh, fresh-cut, and prepared fruit and vegetables, with products sold in more than 90 countries worldwide. The company also operates a growing global platform across fresh, refrigerated, and shelf-stable food categories. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand and other recognized brands, a symbol of quality, innovation, freshness, and reliability for more than 140 years. The company owns global rights to the Del Monte® brand, subject to certain existing licensing arrangements. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the Science Based Targets initiative. The company has been recognized as one of America’s Most Trusted Companies by Newsweek and named a Humankind 100 Company by Humankind Investments. Fresh Del Monte Produce Inc. is traded on the New York Stock Exchange under the symbol FDP.
Del Monte® has been a symbol of product quality, innovation, freshness and reliability for over 135 years.
About Toy Story 5
The toys are back in Disney and Pixar’s Toy Story 5, and this time it’s Toy meets Tech. Woody (voice of Tom Hanks), Buzz Lightyear (voice of Tim Allen), Jessie (voice of Joan Cusack) and the rest of the gang’s jobs are challenged when they come face-to-face with Lilypad (voice of Greta Lee), a brand-new tablet device that arrives with her own disruptive ideas about what is best for their kid, Bonnie. Will playtime ever be the same? Toy Story 5 is directed by Academy Award® winner Andrew Stanton, co-directed by Kenna Harris, produced by Lindsey Collins, p.g.a., and features an original score by Oscar® winner Randy Newman, who returns to score his fifth Toy Story feature. The film releases exclusively in cinemas June 19, 2026.
For media enquiries, please contact:
Claudia Pou, Vice President, Global Head of Corporate Communications (communications@freshdelmonte.com)



