23/11/2022

Lisa Faulkner partners with Del Monte® to offer shoppers inspiring recipes using delicious and convenient canned fruit

Del Monte®, the UK's number one canned fruit brand*, this week announces its partnership with Cookery author and television personality, Lisa Faulkner, to promote the positive benefits of eating canned fruit and highlight the value of incorporating Del Monte®'s nutritious canned products into everyday meals.


Following on from the success of last year's partnership with award-winning food writer and campaigner Jack Monroe, Del Monte®'s collaboration with Lisa Faulkner will begin with the development of a bespoke series of recipes utilising the core canned fruit range and will include seasonal recipes for key occasions such as Christmas, Veganuary and Easter. The main focus of the recipes will be to offer families inspiration to create nutritious, appetising and affordable dishes, especially at a time when purse strings are tightening. Using Del Monte®'s most popular products, the recipes will be made available from the end of November 2022 to consumers through a wide-reaching digital and PR campaign, including both Lisa Faulkner and Del Monte®'s social media channels.


Lisa Faulkner will further support the activity with a series of national media interviews, highlighting the benefits of using canned fruit and how incorporating it into the family diet offers a convenient and good value solution. Lisa is known for her delicious family meals and inspiring recipe ideas using everyday ingredients.
Lisa comments; "I've always been a big fan of cooking with canned fruit for a range of reasons. Not only is it super convenient as there's less preparation needed and less waste than with fresh fruit, but it's also great value for money. With a brand like Del Monte®, you are guaranteed consistency of quality and taste, plus they have a range of fruit that's available all year around."


Martin Tilney, Senior Commercial Director for Del Monte® UK and Europe, says; "Lisa is known for creating inspiring, family-friendly dishes that are nourishing, convenient and inexpensive. This ethos aligns perfectly with Del Monte®'s vision of promoting healthy eating, but with budget in mind. Lisa's creativity and passion is inspiring and we are very excited to be working with such an influential chef and TV star to bring our values to life."


All recipes will be available to download from www.delmonteeurope.com.


*Source: AC Nielsen Scantrack Data Total Market 52w/e 10.09.22

For Del Monte® media enquiries, please contact:
Jonita Otto-Richardson (jonita@pierweare.com) or Eiléanór Dixon (eileanor@pierweare.com) on 01394 646 400

 

Fresh Del Monte Produce Inc. is one of the world's leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANNTM brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the "Science Based Targets" initiative. In 2022, Fresh Del Monte Produce was ranked as one of "America's Most Trusted Companies" by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. Fresh Del Monte Produce is traded on the NYSE under the symbol FDP.
Del Monte®, the number one brand in the UK's canned fruit market with 35.5%* share of the market and has been a symbol of product quality, innovation, freshness and reliability for over 125 years.
For further information visit https://www.delmonteeurope.com/ or follow us on Facebook @delmonteuk or Instagram @delmontegb
*Source: AC Nielsen Scantrack Data Total Market 52w/e 10.09.22

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