30/10/2024

Del Monte Italia launches a contest for the new miraculous™-themed limited edition kiwi campaign in partnership with nutribullet and Playmobil

Fresh Del Monte, a global leader in the production, distribution, and sale of fresh and pre-cut fruit and vegetables, renews its collaboration with Miraculous Corp's world-renowned animated Miraculous^TM franchise by introducing limited-edition packaging dedicated to European-grown kiwis.
Starting this week, characters from the beloved Miraculous^TM - Tales of Ladybug and Cat Noir animated series will bring Del Monte kiwi packaging to life, adding a magical touch to stores across Europe. Fresh Del Monte is launching an innovative range of European-grown kiwis, with a special focus on red kiwis, a new and lesser-known variety for many consumers, yet ready to impress with its exotic flavor and excellent nutritional properties.
"At Fresh Del Monte, we are constantly committed to finding innovative and engaging solutions to encourage the consumption of fresh and healthy fruit among children and young adults," explains Thierry Montange, Marketing Director Europe & Africa. "This initiative, linked to our delicious range of Del Monte kiwis, grown in Europe, will certainly captivate families during the festive season and year-end celebrations. We are also proud to renew our collaboration with the beloved Miraculous franchise, featuring the famous characters Ladybug and Cat Noir, making the experience even more more special for audiences of all ages."
But that's not all: exclusively for the Italian market, from November 4th to January 31st, the "Play and Win with Del Monte" contest will be live, an initiative set to capture the attention of a wide range of consumers. How does it work? It's very simple: just purchase a box of kiwis, scan the QR code on the packaging, upload the receipt to the dedicated website, and try your luck. Among the prizes are the Nutribullet Personal Blender Pro 900 and the Nutribullet Portable Blender, perfect for creating smoothies and kiwi-based recipes, as well as PLAYMOBIL toys featuring Miraculous characters, ideal for the little ones.

The strength of this contest lies in the synergy between different brands, united by a common goal: to promote a healthy lifestyle and encourage the consumption of fresh fruit, engaging consumers of all ages. The prizes on offer represent the perfect balance between wellness and entertainment, with toys designed for children and kitchen tools for adults, ideal for preparing nutritious and delicious recipes with Del Monte kiwis.
To support the contest, Del Monte will launch an integrated communication campaign that includes digital activations, social media promotion, in-store promotions, and collaborations with influencers and other partners involved. The goal is to increase awareness among Italian consumers about the differences between the three kiwi varieties, each unique and special for its nutritional and taste characteristics.