From Farm to Freezer: Del Monte® Launches New Frozen British Strawberries Exclusively with Iceland

JUNE 2024, UK


Today, Del Monte®, the UK's number one canned fruit brand* and a subsidiary of the international group Fresh Del Monte® Inc., launches frozen British Strawberries, the latest product offering exclusively available in Iceland stores across the UK.


Offering consumers a delicious and convenient way to enjoy locally-sourced strawberries year-round, Del Monte®'s new frozen British Strawberries are grown on the lush farms of Norfolk, benefiting from the region's ideal climate and soil conditions. Hand-picked at the peak of ripeness, these strawberries are immediately frozen to lock in their fresh, sweet flavour and nutritional value. The entire process, from farm to freezer, takes place within Norfolk, ensuring the highest quality and supporting local agriculture.


"We are thrilled to introduce our frozen British strawberries to the market," says Martin Tilney, Senior Commercial Director for Foods for Europe at Del Monte®. "Our strawberries are not just a product of local farming; they represent our dedication to quality. By freezing them at the height of freshness, we offer consumers a superior product they can enjoy all year."

The launch of these frozen strawberries marks a significant milestone for Del Monte® in its commitment to providing high-quality, locally-sourced food products. Consumers can now look forward to enjoying the sweet taste of summer, any time of the year.


Del Monte® British Strawberries are available now and retail at £2.25. They are also included in the two for £4 deal in Iceland stores and three for £6 deal online and in Food Warehouse stores.


For more information on Iceland and The Food Warehouse's product offerings, please visit www.iceland.co.uk or https://www.thefoodwarehouse.com/


Notes to editor:
*Source: AC Nielsen ScanTrak Data to 13.04.2024


For media enquiries, please contact:


Caroline Emberlin (caroline.emberlin@thewilful.com), 07513 721 606


Ken Hooper (ken.hooper@thewilful.com), 07812 098 092


About Fresh Del Monte Produce Inc.

Fresh Del Monte Produce Inc. is one of the world's leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANNTM brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the "Science Based Targets" initiative. In 2022, Fresh Del Monte Produce was ranked as one of "America's Most Trusted Companies" by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. Fresh Del Monte Produce is traded on the NYSE under the symbol FDP.


Del Monte®, the number one brand in the UK's canned fruit market with 23%* share of the market and has been a symbol of product quality, innovation, freshness and reliability for over 135 years.


For further information visit https://www.delmonteeurope.com/ or follow us on Facebook @delmonteuk or Instagram @delmontegb




Iceland is recognised as the UK's leader in frozen food and operates over 950 stores across the country, together with a multi-award-winning online shopping service. It prides itself on being a convenient and friendly place to do the family's weekly shop, as well as meet everyone's daily top-up shopping needs for fresh, chilled, frozen food and groceries. For more than 20 years Iceland has also offered a unique, free home delivery service for in-store purchases. Iceland was voted the UK's favourite online grocery service at the Good Housekeeping Awards in 2021 and 2022. The retailer was also named the UK's Best Online Supermarket in a survey by consumer champion Which? In 2022.
Iceland has always been a responsible retailer, operating under its ‘Doing it Right' ethos. The supermarket is commitment to doing the right thing in its supply chain and in the way it treats its people and customers. Iceland is also committed to minimalising its impact on the environment, and contributing to the communities where it operates by regenerating high streets, creating jobs, providing outstanding customer service and giving generous support to a range of good causes.




Founded in 2014, The Food Warehouse now has over 150 stores across Britain. They are all large format stores, with a car park, providing the value and convenience of a wholesale store without the hassle of membership. The Food Warehouse is opening new stores up and down the country in retail parks and larger shopping districts. Each store is given a high-quality warehouse style fit out and covers between 10,000 and 25,000 sq. ft. of retail space. The Food Warehouse offers great value, family-favourite products across frozen, chilled, fresh, branded grocery and homeware lines. With big deals, big choice and big packs across many big brands, customers can make great savings with bulk deals where savings are passed directly onto shoppers.
The Food Warehouse also has several exclusive partnerships with brands including TGI Fridays, Slimming World, Barratt, Harry Ramsden's and Greggs. The Food Warehouse is part of the Iceland Foods Group.


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