From Court to Kitchen: Del Monte® Partners with Jodie Burrage to Serve Up the Benefits of Canned Fruit for a Healthy Lifestyle

Del Monte®, the UK's number one canned fruit brand* and a subsidiary of the international group Fresh Del Monte® Inc., is proud to announce its 2024 partnership with rising tennis star, Jodie Burrage. Burrage, ranked British women's number three, will collaborate with Del Monte® to promote the benefits of incorporating canned fruit into an active lifestyle and nutritious diet.


Jodie will have a specific focus on championing tennis' unsung heroes, the ball boys and ball girls, in this year's campaign. Jodie started her tennis career as a ball girl at the age of 10, said supporting the wellbeing of courtside teams and young people in tennis is of high importance to her.


The activity builds on the brand's ongoing partnership with the Lawn Tennis Association (LTA) and previous successful sponsorship activity with fellow British tennis ace, Cameron Norrie. The British women's number three will wear Del Monte®'s highly recognisable logo on her tennis kit throughout the upcoming season.


As part of the collaboration, Jodie attended a meet-and-greet with ball boys and girls, during which she shared her personal experiences as well as general health and wellbeing tips with the courtside teams. Jodie will also participate in key promotional activity for Del Monte®, including national press advertising, national consumer media interviews, social media activity and more.


Commenting on the partnership, Jodie Burrage says: "Nutrition plays an important role in maintaining an active lifestyle, particularly when you are young and still growing. As a former ball girl myself, the well-being of our courtside team and young people is a cause close to my heart. I want to help the next generation understand the importance of including healthy and nutritious food into a balanced diet and active lifestyle, which is one of the reasons I am delighted to partner with Del Monte®, my favourite fruit producer."


Martin Selley, Managing Director of Del Monte® UK adds: "As a longstanding supporter of British tennis through our partnership with the LTA, Del Monte® is delighted to welcome Jodie Burrage as our newest ambassador. Jodie is the perfect partner for Del Monte as not only does she epitomise the next generation of British talent, but she has long been a fan of consuming fruit regularly as part of her nutrition plan to fuel her on the court and in recovery, which clearly aligns with our values. Her balanced approach, unwavering determination, and hard work make her an exemplary role model for future generations."


*Source: AC Nielsen ScanTrak Data to 13.04.2024


For media enquiries, please contact:

Caroline Emberlin (caroline.emberlin@thewilful.com), 07513 721 606

Ken Hooper (ken.hooper@thewilful.com), 07812 098 092


About Fresh Del Monte Produce Inc.

Fresh Del Monte Produce Inc. is one of the world's leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANNTM brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the "Science Based Targets" initiative. In 2022, Fresh Del Monte Produce was ranked as one of "America's Most Trusted Companies" by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. Fresh Del Monte Produce is traded on the NYSE under the symbol FDP.


Del Monte®, the number one brand in the UK's canned fruit market with 23%* share of the market and has been a symbol of product quality, innovation, freshness and reliability for over 135 years.

For further information visit https://eu.freshdelmonte.com/ or follow us on Facebook @delmonteuk or Instagram @delmontegb


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