01/12/2022

Fresh Del Monte teams up with “Kung Fu Panda: The Dragon Knight” with contests, digital activations and TV ads

Fresh Del Monte has announced its collaboration with "Kung Fu Panda: The Dragon Knight", an animated Netflix series created by DreamWorks Animation.
This new partnership allows the produce giant and studio to join forces in promoting the series which is now streaming on Netflix. The collaboration allows Fresh Del Monte to add an adventurous twist to the packaging of its nutritious produce lineup.

Del Monte Gold® and Del Monte Honeyglow® pineapples, two of the signature products of the American brand, will feature on their tags Po and the Wandering Blade, the characters protagonist of the Netflix show. Users will be able to enter, by scanning the QR code on Del Monte labels or accessing the www.freshdelmontefun.com website, a quick 4 answers test based on the "Kung Fu Panda: The Dragon Knight" serie. By answering to the 4 questions, users from Italy, Spain, Germany, Netherlands and France will enter for a chance to win a trip to experience Universal Studios park in Hollywood, California. Furthermore, many sweepstakes will be held on the social media pages of the brand.

"At Fresh Del Monte, we seek strategic brand partnerships to help encourage kids to eat more fruits and vegetables," said Thierry Montange, regional marketing director at Del Monte Europe Africa. "Therefore, we could not be more excited to partner with the Kung Fu Panda franchise to bring these fun products and adventures to families across Europe.
The promotion will run until February 28th 2023, and it is supported by social media campaigns, digital support and TV spot aired during the period all across Europe.

About Fresh Del Monte

Fresh Del Monte Produce Inc. is one of the world's leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANN^TM brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the "Science Based Targets" initiative. In 2022, Fresh Del Monte Produce was ranked as one of "America's Most Trusted Companies" by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. Fresh Del Monte Produce is traded on the NYSE under the symbol FDP.